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Project Teams Fall 2024
MSCG’s Market Research & Strategic Planning project with Google Ad Manager focuses on analyzing future trends in sports viewership, particularly the shift toward digital streaming platforms. The project involves evaluating market dynamics and consumer behavior to inform strategic decisions related to content, distribution, and advertising.
MSCG’s Product Development and Market Analysis project with the Sports Business Journal aims to explore subscription models in the ever-evolving media industry. The team’s research will include assessing market needs and analyzing various forms of subscription models.
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MSCG’s Market Strategy and Business Development project with SuperFoiler Grand Prix focuses on providing strategic insights and recommendations to enhance SuperFoiler’s previously established sailing series and explore potential partnerships both locally and internationally. This includes market analysis, partnership exploration, and the development of materials to support investment opportunities.
